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Top 10 Excuses Why Marketing Is Not For You
By Cityz | July 28, 2010
As a marketing coach, I probably heard every excuse in the book why people can not market their business. You would never believe some of Whoppers tell people when they try to justify their failure to attract customers. Now, you misunderstand me, it’s not like failing to attract customers that makes you a bad person. Not at all. It’s just when I hear the excuses that follow, I feel compelled to call ‘em as I see’ em: Bah! If the misconception that one of these excuses because your company does not succeed, you have an idea, have. These are just excuses for people who are not lacking, the reasons for success (a subtle but important difference). First “I’m too honest for the market.” OK, this jewel on the top of my list because it is a lie and an insult, I’m a marketer by profession, and I am honest, I do know that Marketing is a process, or dishonest practices, it should not be in bad faith, to be effective. What is dishonest, if your results, or if you really do not overestimate the value of your product or service is free or if you deliberately intend to deceive people. In this case, the problem with you, not marketing, stop insulting the rest of us. 2nd “I am too modest to say the market “. Listen, Princess, every word of your mouth can not be about you. Think about what your customers want, and remove, and then keep the conversation going as long as you need to go. Hey, if you do not say great things begin to ease with themselves, great things about what your customers with the cooperation you. Or better yet, let them tell you in the form of testimony. But do not think the fascinating subject of all conversations you have to be with the outlook. 3rd “I’m too shy to tell me the market.” As a very sensitive man himself, one would think would have more sympathy for this excuse, but I do not know. If you want to be successful, knows Now it is not always convenient, and you must be willing to do whatever it takes to succeed, even if that means outside your comfort zone. Shyness is a habit that can be overcome with practice, Sun join Toastmasters, or see a therapist if that is what will take, but Get Over Yourself. I promise you will not regret it. 4th “I am too creative for me the market.” This excuse is really lame! Marketing is a very creative process, and since you literally thousands of ways to structure your marketing plans, creativity is an asset, not liability. If one of these I-am-one are – self-indulgent whiner-who-goes-Accept-Any-responsibility-for-my-actions and masks-as-character-with-error-claims- misunderstood or too creative types of people, in this case, I say, grow, and when you are in thinking, a creative excuse. 5th “I do not have enough time to do my business.” OK, that sounds good at first to apologize, but in reality it does not wash. Either you’re already on the market but not your marketing is recognized as such, or your company is so busy that you do not need in the market which will make the apology unnecessary. So if you do not want all businesses, but you do not have time to market, you need to reevaluate how you spend your time and make difficult decisions about when you do what you need complete this customer. 6th “I do not have enough money to market my business.” Again, you get points for trying, but this is only a pretext, because good marketing is not about money, it’s about relationships. You may need to start small with your marketing plans, and spend your time there. And I tell you, if you can not get traction spend 40 hours a week trying to build your business, you may want to reconsider your decision to become entrepreneurs. 7e “I have no personal network to have the market.” Oh please, you have a better excuse than this! If you really have no family or friends, or colleagues, no friends and not former employees, then start some meetings. people I do not care if you have on a desert island in the past 20 years, you can still answer through network meetings, associations, classes, clubs or at the gym! Just pick up the phone and call the people you want to know there, and mix and your home network will grow quickly. 8th “My product or service is difficult to explain to people.” Fine. Quit explain what you do and talk about what your customers with the cooperation you. Did you help your clients get thinner, smarter married, editor, their first home, or what? Seriously, nobody cares what you do is really, people, what they get. Get it? 9th “My product or service is so good that sell themselves. ” Of course, it is probably true if your product is a monkey talking, or your customers are telepathic, but besides that, it is a little effort, take your hand, Bucko, development starts with a certain dynamic market and you’ll find that your product sell more and sell less of your efforts should be, until one day, it seems almost like it does! 10th “My niche is too narrow and I find my clients.” Nonsense. What this usually means that you do not set your client, because you can not find what you are not yet identified (and not give me, you know, when they-you-See-It Online). You start with a matrix of the situation and identify customers. For example, say you’re a financial planner, and you think your customers are “people who want their financial affairs in order.” Think instead of those who need to put its finances in order and you’ll probably go with something like “married couples with children who have assets $ X and these assets must be protected in the planning.” And of course people, right? Therefore, we blasted all these pathetic excuses, but we have not the greatest excuse of all: fear addressed. Most of the time, I noticed that the more excuses to offer my clients to go ahead with their businesses, which are more afraid of them. Hey, I understand and I have been. But what is important is: Are you afraid of success (or alternatively) when you’re way back that idiot boss you always work late? If the answer is that you most fear of personal liability of the company that all waste from your boss you could start, then goodbye and hello contractors are wage slave. But if you think that the worst possible scenario for some Moron to work again, and you’re happy as a dog if that’s what you do that sneaking into the office with his tail between stinking taken to protect your legs, good for you. It is time to put excuses and begin to understand how this whole business of self-help work for you. The first thing is to understand that fear is OK. Yes, we all fear (and yes, myself, that “we” statement). It may be difficult to pick up the phone. It can be scary, is a sales meeting . But at the end of the day, is not your product or service of value to someone, if people do not (or would be pleased) that you’ve solved a problem to them? So no worries and fear of the commercialization process, and remember, marketing is really nothing more than the process of developing the relationship, and you, my friend can do in my sleep. Veronika (Ronnie) Noize, the Marketing Coach is a success in Vancouver, WA-entrepreneur, author, speaker and certified professional coach. Through coaching, classes and workshops, Ronnie helps small businesses attract more customers. For resources, including articles and free marketing valuable marketing tools, visit their website at http://www. sohomarketingguru. com /
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